A proposal for Planet Fitness · from Get Lucky Golf
72 Golfzon™ bays in 42 Planet Fitness clubs, booked like padel. Get Lucky Golf buys it. RMB or the bank you prefer finances it. We run it. Planet Fitness gives the room and the members, and takes 20% of every rand.
72 bays · 42 clubs · R14 million a year to Planet Fitness · zero capex · proudly South African
Chapter one
Padel proved it. Give members a game and the courts fill at R400 an hour. You already send members to the court through Planet Padel Club.
Golf is the bigger game, and it is getting younger. 47 million juniors play worldwide, up 3.2 million in a year, six times the growth in adults.
The courses cannot take them. Tee sheets are full, the best clubs are private, and the game stops at dusk. So the sim belongs in the gym they already go to three times a week.
Gym, then an hour on the sim, then recovery. That is the routine we want to build.
Simulator golf, by the numbers
This is the sim
Golfzon™ TwoVision. The same bay in 13,000 venues worldwide, and the official simulator of the U.S. Open. It fits where a studio fits.
The offer
A ten-year exclusive concession. Get Lucky Golf buys, installs and runs the bays. RMB finances them, or the bank you prefer.
Planet Fitness provides the room and the members, and takes 20% of everything the bays earn.
The room. Two bays (60 m²) in 30 clubs, one bay (30 m²) in 12 smaller clubs, inside refurbishments and the five new clubs a year. The members. Booking in the Planet Fitness app, marketing to members. Ten-year exclusive.
Gets outR14 million a year at maturity. No capital, no operating risk. A golf add-on on the member bill. The sim in the drawings of every club you open to 2030.
Everything inside the wall. The bays, the equity, Golfzon™, a founding partner you will recognise (more on that further down), coaching, leagues, the insured shot, and a golf host in every Signature club. We run it.
Gets outAn operating business of 72 bays, and the reference sim for every new Planet Fitness club.
Asset finance for the equipment, drawn in three phases, secured over the bays and the concession. RMB has already seen the model. If Planet Fitness has a house bank, we are open to it.
Gets outThe bays pay the loan back from bookings. Planet Fitness never carries the debt.
We open at 20% of bay revenue, with Planet Fitness building the shell inside its refurbishments and new builds. Both posts move. A bigger share, or us building the shell, still works for us and for RMB. We are not precious about the number. We want a deal that works for both of us.
The numbers
Five booked hours a day at R360. That is padel pricing, and half the hours Golfzon™ venues run. A Signature bay does six hours at R520.
A R299 a month golf add-on, leagues, corporate evenings, coaching, and the insured shot.
The chain
Three phases, 2027 to 2029. Fully ramped by 2031. The Planet Fitness share is paid monthly from the first booking.
Planet Fitness income in 2031 at three levels of use. Even the quiet case covers the finance.
| Year | Bays live | Clubs | Bay revenue | To Planet Fitness |
|---|---|---|---|---|
| 2027phase one | 20 | 10 | R7m | R1.4m |
| 2028phase two | 60 | 30 | R31m | R5.9m |
| 2029phase three | 72 | 42 | R57m | R11.0m |
| 2030 | 72 | 42 | R68m | R13.3m |
| 2031fully ramped | 72 | 42 | R70m | R13.7m |
Ex VAT. Phase one opens mid-2027. Bay revenue is hire, add-ons, leagues and the insured shot. A bay reaches full use in its third year. Full model under NDA.
The sim
One platform across the chain. Golfzon™ is the world's largest simulator platform. Sandton plays Umhlanga on the same course on the same night.
10 Signature and Megaclubs, two bays each. Sandton first.
20 clubs, two bays each.
12 smaller clubs, one bay each. Every new club opens with its sim.
In the Planet Fitness app, by the hour. Members pay the member rate. Non-members pay full rate, and you get a lead.
R299 a month: an hour included, member rates, leagues. Billed and shared by Planet Fitness.
Chain-wide leagues. Leadbetter coaching in the practice bays. A pro in every Signature club.
Get Lucky's product, indoors. From R50 a swing, with prizes from R25,000 up to R1 million, insured by Santam.
Chapter two
Five new clubs a year to 2030. Put the sim in the drawings now and every new club opens with it, at no cost to the build.
The first 42 prove the numbers. Every club after that is a Planet Fitness decision.
| Where | Clubs | Bays | When |
|---|---|---|---|
| Planet Fitness and Signature today | 42 | 72 | 2027–29 |
| New clubs, in the drawings | ~20 | ~40 | 2027–30 |
| The chain | ~62 | ~112 | 2027–30 |
The Planet Fitness club list as published, September 2026, and its stated plan of about five new clubs a year. Two bays a new club assumed.
Who we are
South Africa's insured hole-in-one challenge. A swing at a par-3 for up to R1,000,000, live at 30 courses, underwritten and sponsored by Santam. Planet Golf is the concept we are proposing: your brand, our bays.
Proudly South African, like you. You started with one gym in Joburg. We started with one par-3. We know what it takes to build something here, and we would rather do this with a South African partner than a global brand that has to phone head office.
We are in advanced talks with Ernie Els to come in as founding partner of Get Lucky Golf and this concept. Nothing is signed yet, so we've kept his name off the cover. We're sharing it with you in confidence because he will amplify the vision.
Nothing in the numbers depends on him. He amplifies it.
The people you would deal with
Built The Duchess with AB InBev and RMB, ten million units in five countries. Leads Get Lucky Golf and this deal.
Partner at Bellair Road, R5 billion under management. Harvard MBA. Owns the numbers and the financing.
Fifteen years in beverage and entertainment brands. Runs partnerships, brand and the leagues that keep the bays busy.
Prizes underwritten by Santam. Equipment finance modelled with RMB, or your bank if you would rather. Bays by Golfzon™, in 13,000 venues worldwide.
Timeline
An hour with the Planet Fitness founders this quarter. We will bring the reference design, the Golfzon™ pricing and the full model.
Johannes le Roux · johannes@getluckygolfclub.com · Cape Town
